Partnered By
SAP Ariba

SAP Ariba CPO of the Year Award

Winner: Marcos Eloi Lima, The Kraft Heinz Company

Entry Overview

Marcos Eloi joined the Kraft Heinz Company (KHC) as CPO in July 2019 reporting directly to the CEO. Under his leadership, the procurement organisation has made a profound impact on KHC, contributed heavily to the organisation’s financial success, ensuring supply chain resilience, driving operational efficiencies, elevating the function’s capabilities, boosting engagement and establishing procurement as a competitive advantage. Marcos exemplifies the qualities of a transformative leader, fostering a culture of collaboration & innovation whilst delivering exceptional results.

What sets Marcos apart, beyond his exceptional professional achievement, is his consistent display of leadership qualities. His exceptional focus on developing talent & bringing new talent into the organization enabled the establishment of a high performing team. During his tenure both engagement & turnover improved significantly, with engagement scores increasing by 19%, elevating engagement scores from below company average to the highest functional score across KHC.

Whilst turnover dropped to the lowest since 2019, male & female representation in the leadership team is equal. In addition, Eloi has been pivotal in setting out a new organisation structure that boosted cross-functional collaboration and put KHC in the top tier segment of our customer advantage survey.

Furthermore, Marcos has been instrumental in optimising processes and driving operational efficiency. By rolling out a new productivity strategy, improving processes & creating a clear ownership structure across the whole company, the productivity results doubled and overdelivered versus market commitment by 28%.

Press release

Official announcement of the World Procurement Awards 2024 winners and highly commended

Winner’s digital badge

Download your badge of honour and share with your network using #PLWPA

How does it feel to win an award?

Watch the Marcos Eloi Lima, The Kraft Heinz Company team´s instant reaction to winning the coveted SAP Ariba CPO of the Year Award

Judges’ feedback

“What drove me to select Eloi for this award was a combination of his achievements and also the passion with which the senior leadership of the company spoke about his contribution and approach. His achievements are exceptional across a broad range of goals.”

2024 Hall of Fame


MTN Group Global Sourcing & Supply Chain

Amazon Business Digital Impact Award


Mars – Addressing forced labour risks

Environmental & Social Impact Award


The Kraft Heinz Company

GEP Procurement Team Award



Intel Supplier Diversity & Inclusion Award



Ivalua Procurement Excellence Award



Procurement Consultancy Project Award



Procurement Technology Provider Award



Risk & Resilience Award


Marcos Eloi Lima, The Kraft Heinz Company

SAP Ariba CPO of the Year Award



Supplier Collaboration & Innovation Award


GE Vernova

Supply Chain Initiative Award


Fresenius Medical Care

Transformation Award


Bertrand Conquéret

Lifetime Achievement Award

Scroll to Top

Submit the form to find out more about membership